The Hit the Trails campaign is a partnership between two regional staples deeply rooted in the identity and culture of South Jersey to launch a new era of local storytelling and community engagement. 

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For nearly a century, Heritage’s has been an essential part of everyday life across South Jersey. What began as a humble, family-owned milk delivery business has grown into a trusted regional icon, woven into the daily routines, traditions, and experiences of generations of local families.​

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This new partnership represents a natural alignment between two entities dedicated to celebrating what makes South Jersey distinct. Through SJCA’s CultureQuest platform and the Tales & Trails experiences, Heritage’s is stepping forward to fuel the region’s growing cultural discovery movement.

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As the foundational supporter of Tales & Trails, Heritage’s will help power community engagement initiatives across the area while gaining meaningful visibility throughout SJCA’s expanding digital discovery network.