
Virtual Connection Session: December 2024
December 20, 2024
Radio Advertising with WHYY
You can view the full presentation here: SJCA December 2024
Notes
- Importance of controlling your organization’s message and maintaining consistent branding across platforms.
- Creating positive audience experiences, such as the example of Lucy the Elephant, to drive engagement.
- Focus on organizational strengths and adapt to changing market conditions.
- Insights from the presenter’s experience in corporate sponsorships and teaching.
Maintaining an Effective Online Presence
- Keep websites and social media platforms updated, clean, and engaging.
- Target the right audience by understanding their priorities and crafting clear messaging.
- Avoid assuming visitors already know your offerings; communicate hours, events, and opportunities clearly.
- Examples from successful South Jersey organizations illustrate best practices.
Strategies for Engaging Arts Audiences
- Maintain consistent messaging across all platforms.
- Partner with a key media outlet for cohesive and effective promotion.
- Utilize tools like Discover Jersey Arts, SMU Data Arts, and ArtPride’s Audience Insight Management database for insights.
- Build connections through local chambers of commerce and community networks.
- Maintain visibility year-round, even if promoting only a few events.
Public Media's Role and Impact
- Public media offers a mission-driven, non-commercial approach that fosters community trust.
- Sponsorships see higher response rates due to established audience relationships.
- Regional reach includes South Jersey, Philadelphia, and Delaware, benefiting nonprofits with wide exposure.
Donations and Event Strategies
- Prioritize donor satisfaction to encourage repeat contributions.
- Event postings are accessible to all, ensuring equal opportunities for nonprofits.
- Determine appropriate donation amounts and craft effective promotion strategies.
Sponsoring Events and Theater Growth
- Typical sponsorship costs for Camden events are around $1,500, with flexible options available.
- Maximize sponsorship investments by focusing on impactful opportunities.
- Drive website traffic to grow audiences and enhance visibility.
- Address theater-specific challenges through sponsorships and partnerships.
Sponsorship Opportunities and Lifetime Learning
- Discounted sponsorship rates for nonprofits make partnerships more accessible.
- Highlighted the upcoming Lifetime Learning Award ceremony featuring James Patterson.
- Encouraged participants to explore sponsorship options and engage further.
Collaboration and Community Engagement
- Foster collaboration and share resources to promote arts and cultural experiences.
- Build connections through partnerships and leverage insights to maintain visibility and reach organizational goals.
Want to learn more? Contact Joe Mitchell at jmitchell@whyy.org