Creative Capital Artists Professional Development Program

The South Jersey Cultural Alliance is committed to supporting the entire eco-system of the arts community. The king pin of the arts community and the creative capital of south Jersey is all the artists: visual, theatre, dance, music, film, literary, digital and more.  The NJ State Council on the Arts, the Geraldine R. Dodge Foundation, and Creative Capital have chosen the South Jersey Cultural Alliance as the southern host of their artists’ support program: The Creative Capital Artists Professional Development Program for a diverse group of 20 artists.

Photo Credit: Bill Horin

Creative Capital’s 2018 Artist Professional Development Program is an integrated four-month program that combines two in-person workshops with online workshops, online courses, artist working groups and small group phone consultations into a comprehensive program. The goal is to provide artists with the tools, strategies, and support networks they need to create and grow their work and artistic careers. SJCA requires selected artists to commit to the entire four month program.

Photo Credit: Bill Horin

This program is targeted to support artists in graduating to the next level in their career. SJCA is committed to diversity in all its multiple forms, with artists of color especially encouraged to apply. Artists of all disciplines are eligible to participate in the program, artists should be generative, not interpretive. (For example, the composer over the violinist, the playwright over the actor.) Artists can be from more than one discipline.

Applications due no later than APRIL 25TH AT 11:55PM. Applicant must be available MAY 5 in Hammonton, NJ for the full day Strategic Planning Workshop and September 22 for the final convening at Artworks in Trenton.

Apply Here


Key Skills Participants Learn:

  • A personalized system for using strategic planning to increase your satisfaction in your life and career
  • Strategies for balancing time and money
  • How to create and use a business plan and why it is crucial to both personal and professional development
  • Financial planning basics, including choosing financial partners, best practices for saving and retirement planning, options for reducing debt and acquiring property
  • Improved communication techniques to discuss yourself and your work and to negotiate with clarity and confidence, in writing and in person
  • How to determine the real cost of your work


Participants Leave the Program With:

  • A personalized plan of action based on your own goals for your art career
  • Two publications: The Creative Capital Artists Tools Handbook and the Creative Capital Strategic Planning Workbook, which includes exercises and evaluation processes to work toward your own personal goal setting and financial management
  • Workshop handouts that include self-assessment exercises, focusing strategies and fundraising tools specific to artistic concentrations
  • A cohort of peer artists in the community who can act as resources going forward


Program components include:

  • Artist Self-Assessment (pre-Workshop)

Artists will complete a self-assessment to help them better understand their strengths and challenges before the program begins. The assessment includes questions about finances, time management, and personal goals.


  • Strategic Planning Workshop (May 5 in Hammonton)

Artists will attend a one-day Strategic Planning workshop designed and led by Creative Capital for individual artists. The workshop will include group lectures and small-group breakout sessions (see sample agenda below). Artists will receive the Creative Capital Artist’s Tools Handbook and Strategic Planning Workbook to guide their personal planning process.  The workshops will be led by strategic planning consultant Colleen Keegan and Creative Capital awardee and theater artist James Scruggs.


  • Live-Streaming Online Workshops (May-September)

Artists will dig deeper into specific topics introduced in the workshop by participating in online workshops. One online workshop, Real Life Budgeting, will be offered to all program participants to participate together, and partner organizations have the option to gather the artists at one site to view as a group, furthering community-building and collaboration.


Real Life Budgeting (date forthcoming)
A practical look at budgeting for artists. Discusses misconceptions about money, four ways to improve your financial life this week, establishing life-long principles, determining your hourly rate, and creating a realistic project budget.

Additionally, all participating artists will be able to attend up to four additional online workshops of their choice, choosing from our regularly scheduled offerings. Artists will receive recordings of the online workshops for future reference.

Other regularly-schedule online workshop:

  • Applying for Grants & Residencies: Strategies for Writers
  • Art Business Management
  • Artists Raising Kids
  • Creating a Marketing Strategy
  • Designed Interdependence: DIY Residencies
  • Effective Negotiation for Artists
  • Kickstarter School
  • Producing & Funding your Community Engagement Campaign
  • The Seven Elements of Strategic Marketing
  • Social Media: How to Be Everywhere All the Time
  • Unlocking Europe
  • Values-based Goal Setting
  • Web Site, Blog & Email Essentials


  • Online Courses (May-September, self-directed)

Three online courses will be a made available for participants who want to dig deeper into financial management, revenue generation and grant applications. Each 60-minute online course is divided into a series of short video chapters, accompanied by research, homework assignments and downloadable work sheets. Artists can access these optional course on their own time and complete at their leisure, and revisit for up to a year. Online Course Options:

  • Financial Management

Includes chapters and exercises on Employment and Income Goals; Retirement Savings;

Taxes; Student Loans and Debt Management; Credit Reports and Scores, and; First-Time Home Buying

  • Grants and Applications

Includes chapters and exercises on Writing a Grant Proposal or Residency Application;  Project and Grant Budgets; Writing an Artist Statement; Best Practices for Work Samples

  • Exploring Streams of Revenue

Includes chapters and exercises on Assessing Self-employment vs. Employment; Assessing Your Day Job and Salary; Public Art Commissions; Teaching; Pricing Your Work (for visual artists), and; Selling Your Work (for visual artists)


  • Small Group Sessions and Check-in (May-September)

Participants are given the option to be part of a small peer-to-peer working group for each of the online courses they chose to complete.  Course leaders will also be available for small group check-in calls to provide additional resources, support and advice throughout the program.


  • Final Wrap-up Convening/Workshop (September 22 in Trenton)

A final in-person wrap-up event that will bring together all participating artists. Creative Capital leaders will offer content to follow up and wrap up the program and facilitate small group peer-to-peer sharing. The final convening can also be used as an opportunity for both participants and the partner organization to plans ways and systems to continue to work together, to support each other, and to extend the program further into their community.


This program is sponsored by the following organizations.